SHOPSMART AUTOS – CUSTOMER INFORMATION – AUGUST 27, 2020
SHOPSMART AUTOS – CUSTOMER INFORMATION – AUGUST 27, 2020 3 Things We Learned from Dealership Disruptors (PT.2) How dealerships can win in 2020 GM has announced electric truck development plans after attempting to invest in Rivian’s luxury EV truck development. Audi and BMW continue moving forward with EVs. Volkswagen announced plans for 70 different all-electric models in the next decade. What does this all mean for dealerships? Dealerships will remain an automotive imperative. To a large extent, EVs are still vehicles that need to be sold and serviced, not that different from internal combustion engine (ICE) cars and trucks. Smart dealerships will adapt to provide the vehicles and customer-centric service buyers want– regardless of the vehicle type. While this might look slightly different as fossil fuel-powered vehicles slowly subside and EVs replace them, dealerships that shift with automotive innovations will continue to prevail. The adjustment from ICE to EV will perhaps be more substantial with regards to fixed operations, but customers will still need dealerships to provide sales and service. Whether they’re buying V8-powered duallies, EVs, or antimatter-powered flying saucers, you’ll be there for them.Bottomline: The sky isn’t falling. Following many industry headlines over the past year, you might think the automotive business world is crumbling. To be fair, alarming narratives about scary dealership disruptors attract attention, and not all of the news has been great in 2019. We won’t go into the dramatic ups and downs we’ve seen – there’s enough of that to follow in the retail auto market. The factors influencing the peaks, valleys and plateaus of car sales are beyond the scope of this post, but it’s worth noting that many drivers are hanging onto cars longer than they used to. This has resulted in higher demand for used vehicles and used car prices were the highest on record this past summer. All things considered, that may work out to one up/ one down as preowned vehicles remain profitable, even if sales are less frequent. Move over doom and gloom. While 2019 has been a bit of a rollercoaster, new vehicle sales were actually up in November, and sales may well top 17 million again, for the fifth straight year.
It seems rumors of the demise of the American automotive industry as we know it were a smidge exaggerated in 2019. But there’s no denying that times are changing and dealerships need to adjust to flourish in a customer-centric marketplace. So, no matter what 2020 brings, there is one thing we know for certain. You will adapt. You will thrive. And we’ll be right next to you, fighting for you every step of the way.
Make It A Champion Day! Brandon Hardison Champion Strategies For Further Information contact brandon@shopsmartautos.com
Tags: 2019 Subaru Forester Touring, 2020 BMW iX3, 2020 Chevrolet Suburban, 2020 dodge charger, 2020 EQC, 2020 Ford Super Duty, 2020 Honda Pilot, 2020 Kia Optima, 2020 Mercedes Benz, 2020 Mercedes-Benz EQC, Mercedes Benz
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