SHOPSMART AUTOS – CUSTOMER INFORMATION – NOVEMBER 1, 2020

Car shoppers are also feeling the positive impact of technology. A recent survey commissioned by Capital One revealed that over three-quarters of respondents believe technology has improved the car-buying process. Specifically, 86 percent believe that technology has improved the ability to search for a car and 78 percent believe technology has improved the ability to research car history. Conversely, 40 percent of the respondents do not believe technology is improving their understanding of financing options prior to visiting a dealership. Additionally, only 26 percent consider themselves “very confident” when car shopping. These findings highlight that consumers use technology to help find a car, yet appear slow to embrace technology that can assist with finding financing for a car. According to the survey, confidence is driven by consumers knowing what car they want, having their finances in order prior to visiting a dealership1 and prior experience in car buying. It stands to reason, then, that if you have a better understanding of your financing options in addition to knowing all the ins and outs of the vehicles you’re considering, you can be more confident with making a decision. These useful tips can help you get there.
Understand which features are most important to you
Do you want leather seats? Or four wheel drive? Experts recommend that knowing your wish list and prioritizing it are the first two steps in helping you find the right car. Prominently highlighted on wish lists these days are tech features designed to keep us safe, such as blind spot monitors and lane departure warning systems. These features come at a price, so take the time to understand what they actually do.
Know your numbers before you visit a dealership
Apart from deciding your car-buying budget, it’s helpful to understand what determines your rate and how you can strengthen your buying potential. If you are planning on trading in, understand how you can maximize its value and how it affects your final price. Consider pre-qualifying for financing before going to a dealership. Auto Navigator from Capital One makes it easy to see if you pre-qualify for financing without impacting your credit score. Once pre-qualified, you can see your personalized rate (or APR) and monthly payment before visiting a dealership.
Use technology at every step of the journey
Technology has transformed the way car buyers shop. The Capital One survey also revealed that almost all future car buyers plan to spend time researching cars online. Auto Navigator technology allows consumers to search almost four million cars at over 13,000 participating dealers nationwide – helping not to just demystify financing, but also enabling the search for your next car. If you’re in the market for a new car—or even just curious—visit the Auto Navigator website or download the iOS app by searching “Auto Navigator” in the Apple app store. Make It A Champion Day!

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