SHOPSMART AUTOS – CUSTOMER INFORMATION – DECEMBER 20, 2020 (PT.1)
Best time to buy a car in 2020
Looking for a deal on a new car? The absolute best time to buy is December, but you can save big other times too. We ran the numbers so you don’t have to. UPDATE: the COVID-19 pandemic has drastically changed the car selling industry. Many dealers and manufacturers are offering amazing discounts on new and used cars, but they’re also encouraging customers to buy online. Buying a car online can be intimidating, but you can still take advantage of the best time of year to buy a car AND the great deals being offered due to the pandemic to get the car of your dreams at a price you can afford.
The Best Time of Year to Buy a Car: At A Glance
So what is the best time of year to buy a car? The answer is surprisingly simple as long as you understand car salespeople. The best time of year to buy a car (aka the number one thing salespeople don’t want to tell you) The absolute best time of year to buy a car is December. To understand why December is the absolute best time to buy a car, you need to first understand the process and mentality of the humble car salesmen. Like any other salespeople, they have quotas. They often come in the shape of monthly, quarterly, and yearly goals for the number of cars they have to hit. This means that your car purchase could determine the difference between their dealership hitting their sales goal and the salesperson receiving a nice annual bonus or…well, not doing those things. That’s why December (more specifically, the last week of the month) is the best time of year to buy a car. According to Cars.com, the final days of December see the highest amount of incentive spending. Sometimes this even extends to the first day or two of January, depending on what day the end of the year falls. get the absolute best deal on a car, you should see if you can negotiate a car deal on December 31st, New Year’s Eve. According to TrueCar, you can end up saving up to 8.3% off the price of a new car if you visit the dealership on New Year’s Eve instead of any other day. This is because this is the last day a dealer has in order to make both their quarterly AND yearly goals. As such, they have a fat bonus on the line so they want to get the cars out the door as soon as possible. Let’s say you were looking at a nice used car going for about $20,000. If you went in on New Year’s Eve, you stand to slash $1,660 just because you went in on that day alone. Imagine what you could earn if you compounded it with great negotiation tactics. What if I can’t wait for December to buy a car? Sometimes, you can’t wait until the end of the year to buy a car. If this is the case, you can still get a great deal by buying on the last day of another quota. The next best thing to the end of the year is the end of the quarter. For those of you who don’t think in financial quarters, this basically means:
- March 31st (last day of Q1)
- June 30th (last day of Q2)
- September 30th (last day of Q3)
- And of course, December 31st (last day of the year, and Q4)
So look for a good reliable car and definitely don’t do what this reader tried doing.
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