SHOPSMART AUTOS – CUSTOMER INFORMATION – MARCH 10, 2021
WHAT GUESTS LOOK FOR WHEN BUYING A VEHICLE It can take as long as 7 hours to buy a car. In most cases, it’s the credit decisions that require the longest time to process. According to FICO, over 60% of consumers will seek outside financing through online sources before their next purchase to speed up the process. For many people, waiting a long time to buy a car and find out if they qualify for a loan is a nerve-wracking experience. Some may think that buying a car is more practical than emotional. It’s the emotion that wins out over practicality when it comes to convenience decisions. Amazon isn’t the cheapest place to buy things, but it’s the easiest. Target® trained us with self-checkout – waiting in line is time-consuming! It doesn’t necessarily make practical sense, but we are like, “Ugh, forget this line, I’ll go check myself out.” In the age of the one-click buy, people hate waiting. If it’s possible to make the car buying process faster, easier, more convenient, and pleasant for customers, why not be one of the first dealers to provide these benefits? The way consumers shop for any item has drastically changed. Online car sales aren’t pie-in-sky, “wave of the future” unjustified optimism. A Google study concluded that 95% of shoppers research their car online before entering the store. Shoppers stated that their sales experience is the primary brand loyalty influencer. As dealership visits decline from 5 in 2005 to less than two today, brands have fewer chances to influence shoppers. There’s a significant opportunity to join the digital retail wave and influence shoppers before visiting your store. But it has to happen online – on your website, so third-party sites do not capture your customers! There is a lot of discussion today about the digitalization of marketing. We are shopping online for practically everything. Market researchers say that we will continue this behavior post-pandemic. A benefit of digitization is increased personalization. Personalized experiences promise to meet an individual’s distinctive physical, psychological, social, and emotional needs. Personalization reinforces respect, status, and positive self-image. Personalization is not the same as customization. Customization focuses on features and functional characteristics. When you customize a Nike shoe online, you are selecting features that you like such as color schemes, designs, and laces. Personalization is about the emotional experience. Make It A Champion Day!Tags: 2019 Subaru Forester Touring, 2020 BMW iX3, 2020 Chevrolet Suburban, 2020 dodge charger, 2020 EQC, 2020 Ford Super Duty, 2020 Honda Pilot, 2020 Kia Optima, 2020 Mercedes Benz, 2020 Nissan Versa, 2020 Subaru WRX STI, Audi SUV, BMW, Brandon K. Hardison, Chevrolet Car, Chevrolet Sonic, Dodge charger, electric vehicles, honda, Honda Pilot, Hyundai SUV, Mercedes Benz, Nissan Rogue, SUV, upcoming car, Volkswagen, Volkswagen Tiguan SEL Premium R-Line, Volvo Car
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