SHOPSMART AUTOS – CUSTOMERS INFORMATION – APRIL 20, 2021
Americans Hesitant to Feel Safe in Autonomous Vehicles
While the hype around autonomous vehicles continues to grow, a recent AAA survey on automated vehicles reveals that only about one in ten drivers (12%) would trust riding in a self-driving car. Furthermore, Americans (28%) don’t know how they feel about the technology, signaling consumers are stuck in neutral on the road to accepting self-driving cars. AAA believes consumer sentiment of automated vehicles will be driven by tangible information on key issues and, equally important, quality education and experience. “Consumer hesitation about autonomous vehicles is understandable, and clear and transparent information will go a long way towards easing any fears,” says Mike Hoshaw, vice president of Automotive Services, AAA East Central. “This new survey reveals that the public’s trepidation would be eased by knowing how the technology works, and knowing that they can take control of the vehicle back at any time.” Consumers told AAA that they have a desire to see more news stories or public information on key issues surrounding self-driving vehicles like safety and liability:
- Six in ten (57%) Americans say they would like to have a clear understanding of who will be legally responsible in the event of a crash with a self-driving vehicle.
- Half (51%) are interested about laws to make sure self-driving cars are safe.
- Half (49%) want to know how vulnerable they will be to hackers.
The dealerships are still working on explaining to guests what this will actually do. They need more support from their manufacturers regional offices. Make it a champion day!
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