Great Time for Car Dealerships to Host Customer Clinics
Great Time for Car Dealerships to Host Customer Clinics Increase service department business and keep costs under control. Now is a great time for a car dealership to hold a customer service clinic. I’ve always liked these special events that provide helpful maintenance tips to car owners while allowing stores to stay engaged with customers. There is probably one at your dealership in the near future. Many customers during the seasons have had only the required maintenance done on their cars, if any. Clinics help them become familiar with proper car care. It is important they now check their vehicles for any safety and mechanical concerns. I can attest from personal experience the impact of potholes on suspension and steering systems. Meanwhile, dealers attacking the market should also keep an eye on expenses. I know by working with clients in New Jersey and the upper Midwest that certain expenses are tremendously over budget year to date. More technologies in vehicles caused vehicle damage. Snow removal and lot maintenance after storms have in many cases bit into budgets. Fortunately, these expenses, as a percentage of gross fall back in line now. It’s only natural to want to make hay while the sun shines, and we certainly have the opportunity to accomplish that. Another critical area each dealership needs to monitor is personnel count and expenses. In tough times, staff reduction is one of the toughest challenges. Now, when making the decision to add new staff, think long and hard before hiring anyone who will not fill a productive role. I’m certainly not predicting anything of the same magnitude will happen in the U.S. market. But the lesson is this: Even though business is thriving, be prepared to adjust quickly and less disruptively to a downturn. One of the best ways is to hold a clinic every month for the people who purchased new or used and host them with a dinner or lunch. This way you can tell more about your dealership’s mission statement, get local community event involved, school or church endeavors. Your just not the dealership you are part of the community, act like it! Make it a champion day! Brandon Hardison Champion StrategiesTags: 2019 Subaru Forester Touring, 2020 BMW iX3, 2020 Chevrolet Suburban, 2020 dodge charger, 2020 EQC, 2020 Ford Super Duty, 2020 Honda Pilot, 2020 Kia Optima, 2020 Mazda 3, 2020 Mercedes Benz, Audi Car
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