SHOPSMART AUTOS – CONSUMER INFORMATION – JUNE 6, 2021 -1
How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]
On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in.
By the end of 2022, programmatic ad spend will approach $100 billion.
As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this report, you’ll uncover full-funnel strategies, an in-depth analysis of programmatic ad types, and more so you can profit off of this channel’s meteoric rise.
June 3 update
Post-COVID-19, convenience is king 78% of consumers value convenience more now than they did before the pandemic, with nearly 90% saying that they spend more when brands offer seamless & flexible payment options that speed up their decision-making. It’s important that those experiences remain seamless across devices, too. 67% of shoppers have abandoned their carts because online checkout was too complicated. Cross-device seamless shopping is tied with a guest checkout option as shoppers’ top convenience factor, with 56% of shoppers saying they expect seamless cross-device shopping experiences. 45% of shoppers are more inspired to make a purchase by convenience than price. Delivery is a huge consideration factor for customers, especially in an age where Amazon has made two-day shipping the expected norm. 95% of shoppers say convenient delivery is a major decision factor when they’re choosing who to buy from online.
June 1 update
Touchless payment continues to grow Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. 74.4% of millennials and 64.6% of Gen X will keep using touchless payment post-pandemic. That number is largely consistent across age groups, with around two out of every three shoppers of all ages planning to continue to use touchless payment methods even after the pandemic subsides. More shoppers have also been using their smartphone to pay for products in-store for the first time. 43.2% of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.
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