SHOPSMART AUTOS – CUSTOMER INFORMATION – AUGUST 4, 2020 (PART TWO)
SHOPSMART AUTOS – CUSTOMER INFORMATION – AUGUST 4, 2020 (PART TWO) 5. Create a Kid-Friendly Shopping ExperienceIf you want to create an exceptional retail shopping experience for parents, consider offering a kid-focused space where parents can drop off their kids while they shop. Kids can color or play and stay distracted to give their parents a break. Another idea for a kid-friendly option is to include kid-sized carts for shopping. Some grocery stores offer these so kids can feel like they are responsible for holding certain items and helping in the shopping process. Outside of an experience, you could give away crayons and coloring pages with each purchase. This is a great way to be kid-friendly without changing your store. If your store has a lot of parents or kids, a small acknowledgment of these children can go a long way to win parents over. 6. Reward Customers With Gifts or Surprises<
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Loyalty is one of the strongest features a business can instill in its customer base. If your customers visit your business exclusively, then you can rely on their business for years. In fact, customers with an emotional connection with a brand will stay loyal to it for an average of five years, and 77% of consumers say they have had a relationship with a brand for more than 10 years. Consider developing a brand loyalty program for your customers or offer gifts to customers who buy certain products or reach certain shopping thresholds. This can build loyalty and get shoppers excited about making a purchase. Recommended Reading: 5 Brands Crushing the Customer Rewards Game 7. Keep Your Store Clean and Comfortable
Even if you don’t have the most exciting products, you can still win over your customers with a clean and welcoming store. This cleanliness starts with your floors and shelving and extends to your windows, bathrooms, and other surfaces. Along with cleanliness, make sure your visual merchandise is organized and restocked each day, so customers never have to dig to find what they need. Don’t underestimate the power of a clean store. If your customers don’t feel comfortable shopping in your location, they will work to find the items you sell elsewhere.
8. Take Customer Feedback and Apply It If you’re not sure how to improve your retail customer experience, turn to your customers. Ask people how the store can be improved and the steps you can take to update your customer service. There are multiple ways to do this. You can send out customer surveys or attach them to receipts, or you can directly ask customers through focus groups and voluntary interviews. Combining both of these options can help you get qualitative and quantitative data on how your store experience can improve.
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