SHOPSMART AUTOS – CUSTOMER INFORMATION – AUGUST 5, 2021
NOT DEAD YET – THE CASE FOR SEDANS (PT. 4) “We see great opportunity in the sedan segment, which is why we’re continuing to launch all-new and refreshed products,” said Rob Warren, Director and Chief Marketing Manager, Nissan North America. “Sedans are still extremely popular with our customers, so as our competitors exit the category, they’re creating even more prospects for Nissan.” The Nissan Versa is among the nominations for the North American Car, Utility and Truck of the Year awards (NACTOY). The Versa joins 18 other cars along with 22 SUVs and five trucks from 23 different manufacturers. Panel jurors will conduct driving evaluations in October in Ann Arbor, Michigan, and three finalists in each category will be announced at the LA Auto Show in November. “With all this talk of consumers abandoning cars in favor of SUVs and crossovers, someone appears to have forgotten to tell the product planners,” said NACTOY Vice President Chris Paukert. “This year’s eligibility list for Car of the Year includes nearly 20 candidates, from affordable everyday models like the Mazda3 and Hyundai Sonata to sports cars like the BMW Z4 and Chevrolet Corvette Stingray. It’s a diverse bunch.” Honda’s mantra of “Cars Matter” is supported by their own experience. For example, Civic and Accord are the two most popular models with first-time buyers across the industry. Like Nissan, Honda is doubling down on their commitment to sedans. “We all know the narrative: cars are dead, or are dying,” said Henio Arcangeli, Jr., Senior Vice President, Automobile Division, American Honda Motor Company. “That’s certainly true for some, but not for us.” Today, nearly one out of every five passenger cars sold is a Honda. The company says they are tracking towards sales of more than 600,000 coupes, sedans, and hatchbacks by year’s end. According to Honda’s data, the Civic remains the top choice for first-time millennial and Generation Z buyers. Furthermore, Honda says the Civic, currently the best-selling car in the U.S., out-retails every SUV and crossover on the market, second only to the brand’s own CR-V. “So even as we’ve realized major growth in light trucks, we’ve also been steadily picking up shares of the passenger car market, which still accounts for around five million units annually,” Arcangeli, Jr. explained. “We took the crown as the number one retail passenger car brand in America. We plan to hold the lead this year also.”Tags: 2019 Subaru Forester Touring, 2020 BMW iX3, 2020 Chevrolet Suburban, 2020 dodge charger, 2020 EQC, 2020 Ford Super Duty, 2020 Honda Pilot, 2020 Kia Optima, 2020 Mercedes Benz, 2020 Nissan Versa, 2020 Subaru WRX STI, Audi SUV, BMW, Brandon K. Hardison, Chevrolet Car, Chevrolet Sonic, Dodge charger, electric vehicles, honda, Honda Pilot, Hyundai SUV, Mercedes Benz, Nissan Rogue, SUV, upcoming car, Volkswagen, Volkswagen Tiguan SEL Premium R-Line, Volvo Car
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