SHOPSMART AUTOS – CUSTOMER INFORMATION – JANUARY 14, 2021

Written by admin on January 14, 2021. Posted in Audi, Car Specials, Chevrolet, Dodge, Electric Vehicles, Honda, Hyundai, Mercedes-Benz, Nissan, SUV

• Create dashboards and an intranet-based virtual newsroom featuring key performance indicators and information on the outbreak, worker/customer safety and business performance.
• Develop scenarios for future consumption based on the evolution of the pandemic, assessing the likely impact on the profit and loss statement, balance sheet and cash flow.
• Nominate and empower a narrow committee of crisis leaders to make rapid decisions, bringing in functional experts and external advisers where the topic demands.
• Establish a project management office to coordinate and support the committee.
• Periodically reassess the situation and adjust priorities and plans.
• Delegate to a smaller task force when that suits the objective.
• Ensure that internal and external communications are crisp and timely.

• Reassure them, explaining all the measures being taken to protect people.
• Foster a sense of community amid social distancing, through engaging editorial content, virtual social gatherings and crowd-funded initiatives involving customers.
• Give one-on-one attention to top customers.

• Invest more in online sales and marketing, particularly in areas hit hardest by the pandemic.
• Update your CRM playbook to engage and sell to customers in the new circumstances; tactics could include virtual shopping sessions and direct messaging of top customers by store managers, for instance.
• For all initiatives, quickly evaluate expected upside and related costs.
• Start preparing for the recovery, setting clear go/no-go deadlines for decisions.
• Test new approaches to the next sales campaign (such as a virtual showroom or trunk shows).

• Postpone fashion shows and other “nonconverting” marketing activities.
• Consider reallocating media investment from outdoor to mobile.
• Postpone all nonstrategic capex, such as store openings scheduled in affected countries.
• Manage retail costs and other costs, such as hiring, training, visual merchandising modules and props updates.

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