SHOPSMART AUTOS – CUSTOMER INFORMATION – MARCH 28, 2021-1
HOW AUTOMOTIVE VIDEO’S CAN ENHANCE THE CAR SHOPPING EXPERIENCE The process of shopping for a new car has changed drastically over the years. In the past, consumers may have started the process by looking at a newspaper classified section, a dealer sales flyer, or going to whatever local shopping center couldn’t bother towing the cars with ‘for sale’ signs stuck under the wipers. Watching a favorite movie online in those days involved an eight hour, or longer, download time and getting thoroughly sick of the intro. In the here and now, both shopping for a car and watching videos have moved mostly online, and there is a surprising degree of overlap between the two, which is why video footage should be incorporated into your marketing plan. Car buyers in the modern and always-connected online world are accustomed to streaming videos whenever they want. When they are shopping for a car, being able to view automotive video of the vehicle they’re looking for is an option they expect to have. But this expectation is surprisingly not met by most dealerships, or automotive manufacturers. In some respects, the automotive industry still operates by the rules of yesteryear, and online listings are still treated much like expanded newspaper classifieds. In an era where not just streaming video, but video is increasingly common, this is a significant oversight in automotive marketing. There are many reasons why automotive video matters to car buyers and marketers. A video makes a car’s scale and the way that disparate details flow together into a single vehicle clear to the watcher. That isn’t always the case with car photos, as certain angles can make a vehicle look larger, or smaller than it is. The movement and motion of a video help the human eye to make more sense of what it is seeing, as opposed to car image stills. Seeing a car in motion also helps consumers imagine what they will look like behind the wheel, which may influence their purchase decision. There is also an element of trust that is conveyed to the viewer through a video that may not be there with photos alone. However, the biggest reason automotive marketing should include automotive video is that video, in general, has saturated daily life. Through today’s computers and smartphones, a video has become something that is shown, dissected, and debated in office break rooms and at lunch counters. Automotive marketing that doesn’t include video in some shape or form is missing out one of the most common media platforms of daily life. Make It A Champion Day!Tags: 2019 Subaru Forester Touring, 2020 BMW iX3, 2020 Chevrolet Suburban, 2020 dodge charger, 2020 EQC, 2020 Ford Super Duty, 2020 Honda Pilot, 2020 Kia Optima, 2020 Mercedes Benz, 2020 Nissan Versa, 2020 Subaru WRX STI, Audi SUV, BMW, Brandon K. Hardison, Chevrolet Car, Chevrolet Sonic, Dodge charger, electric vehicles, honda, Honda Pilot, Hyundai SUV, Mercedes Benz, Nissan Rogue, SUV, upcoming car, Volkswagen, Volkswagen Tiguan SEL Premium R-Line, Volvo Car
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