SHOPSMART AUTOS – CUSTOMER INFORMATION – NOVEMBER 3, 2020


How to get a good deal on a new vehicle (PT.2)

Do the deal online
You’re more likely to keep rational, data-driven thought, rather than emotions, at front of mind if you don’t go into a dealership. At least, get the first quote online—the one that maximizes profit for dealers—and work from there when you head in for a test drive. “When you work online, you’re going back and forth with somebody who is trained in online sales,” Copeland says. “You can, at the same time, be looking at AutoTrader or Kelley Blue Book to compare values, and you can get the valuation on your trade-in from the comfort of your living room.” “Shop a few dealers, feel out who will give you the most on your used car—all that stuff you can do long before you step onto the showroom floor,” says Matt Delorenzo, senior managing editor for Kelley Blue Book. “There are even new tools if you feel confident and you know the vehicle you want; you could virtually buy a car from your home now. They’ll bring the car to your house. You sign the papers and take delivery at your home.”
You can have the hot new thing or a great deal—pick one or the other
“You’re not going to get a deal on the new Bronco—it’ll be MSRP at best,” says Delorenzo. “Dealers are independent business[people]; they can charge whatever they want. Certainly, some won’t be shy asking for more than sticker. And nobody is going to be getting a below-MSRP price.” Eventually, the Bronco will be a relatively high-volume vehicle. More than 200,000 units of direct competitor Jeep Wrangler are built annually, so once the Bronco sees such production levels, a more traditional market with balanced supply and demand—where you have half a chance of getting a deal—will evolve for the Bronco. “At that point, there will be some incentives and lease deals on it,” he says. “It just depends on how ambitious Ford is on ramping up production, and how quickly that will happen.” This is likely to take a couple of years.
Go deeper than the obvious
Often, the lesser known variant of a car you want might be available, rather than the main version that’s getting all the hype. For the new Bronco, that may mean that some versions, such as the Sasquatch trim level, become available quicker than others. By contrast, the Ford F-150 Raptor or Jeep Wrangler Rubicon may be more difficult to get than their relatively standard, base-model equivalents. “Production is ramping up, and that’s where you see the opportunities. The manufacturer will tell you which variants aren’t selling by the availability of rebates and incentives on any particular model,” Delorenzo says. It pays to know which variants and trim levels of a vehicle are going to be more popular in your area; then choose something else.
END OF PART TWO

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Trackback from your site.

Leave a comment

Save my name, email, and website in this browser for the next time I comment.

Shop Smart Autos is not responsible for any errors in price or vehicle information provided to us from our dealer partners. We take every precaution to ensure the information is accurate and correct. Any questions please contact the dealer.