SHOPSMART AUTOS – CUSTOMER INFORMATION – OCTOBER 4, 2020 (Pt.2)
HOW AR and VR DRIVE THE VEHICLE BUYING EXPERIENCE BENEFITS FOR THE CONSUMER:
Enhanced Customer Experience
Technology such as VR showroom apps gives customers a chance to make more informed decisions and to get information about their possible new cars while staying at home. They give customers an ability to virtually sit inside a car, observe its exterior, get the information about its technical details, and select the necessary options. Customers will also be able to reap the benefits of better customer service: With rapid changes in vehicle structures and their growing complexity, service employees often need assistance in their work. AR-powered tablet applications can help service employees to perform certain repair tasks aided by step-by-step visual instructions.
Provides the Customer with Options
Augmented reality provides a unique way for customers to see and experience technical features in a way that they will easily understand and quickly engage with. Catalogs and presentations belong to the past. In the future, your customers will decide between alternatives in a virtual reality where they can actually touch, modify, and try your products before buying them. For example, customers can configure the new car according to their own wishes or select the furniture in the style and color they prefer. Without the need to actually displaying all the alternatives.
Saves time
Car buyers spend nearly 15 hours in the car-buying process and 70% still don’t know which car they want until they visit the dealership and sit in different makes and models. This all takes time the modern consumer simply doesn’t have to give. With AR and VR technologies, consumers can go on a virtual test drive through different terrains and test conditions, giving them a feel of how the car will perform in real life. After getting the information they need, buyers can visit a dealership and see a vehicle in the metal or even buy the car they liked without leaving home! What’s more, technology now even allows consumers to service their cars, assisted by a virtual technician.
CONCLUSION
So what’s next for the automotive industry? It’s obvious that AR and VR will continue to be increasingly used as a tool in the auto retail industry to improve the customer experience and, ultimately, drive sales. With digital now more of a necessity than a choice, automotive brands and dealerships must commit to introducing and integrating digital technologies and strategies into their business; allowing them to provide a better, smoother customer experience that bridges the gap between the web and the showroom.
Make It A Champion Day!
Tags: 2019 Subaru Forester Touring, 2020 BMW iX3, 2020 Chevrolet Suburban, 2020 dodge charger, 2020 EQC, 2020 Ford Super Duty, 2020 Honda Pilot, 2020 Kia Optima, 2020 Kia Soul, 2020 Lincoln Aviator, 2020 Mazda 3, 2020 Mercedes Benz, 2020 Mercedes-Benz EQC, 2020 Nissan Versa, 2020 Subaru WRX STI, 2020 Volkswagen suv, Audi Car, Chevrolet Sonic, Porsche Car, Tesla, upcoming car, Used car, Volkswagen, Volkswagen Tiguan SEL Premium R-Line, Volvo Car
Trackback from your site.
