SHOPSMART AUTOS – CUSTOMER INFORMATION – SEPTEMBER 14, 2020
SHOPSMART AUTOS – CUSTOMER INFORMATION – SEPTEMBER 14, 2020 Connected Car Gets Pandemic Push The COVID-19 pandemic has led to many changes in car-buyer behaviour and attitude. Digital services and features are being readily accepted by people as a way to stay connected, trackable and safe. Increasing penetration of in-vehicle screens will lead to easy integration of many of these digital features. This blog identifies and compares key digital features and services available for cars, and which among these will benefit due to changing lifestyle and behavior of people. In-vehicle features In-vehicle digitalisation is expected to increase as people spend more time in their personal vehicles (compared to public transport). Popular connected features include navigation, digital keys, and Wi-Fi hotspot. Among these, digital keys will see a high demand in the coming years due to its low-cost implementation. Virtual assistant, voice recognition, personalisation and gesture control will also see increasing demand on growing concerns over touching surfaces. Safety featuresSafety features to prevent accidents, such as automatic emergency braking (AEB), lane departure warning (LDW), head-up displays and surround cameras, are expected to gain popularity. Convenience features like automatic cruise control (ACC) are expected to see a limited impact from the pandemic. Nevertheless, since many times these safety features are sold as bundled packages, COVID-19 will aid in their penetration. Connected Living
Cars are expected to have seamless integration with home, infrastructure, and other devices promoting vehicle to everything (V2X) technology. Increasing coverage of 5G networks will allow seamless integration of cars with other devices and ecosystem. Vehicle to pedestrian (V2P) communication, in particular, will see development. However, high investment involved in developing a V2X technology could delay its implementation. Services
Connected services promoting social distancing and reduction in the number of garage trips will see a rise in coming years. Pay-as-you-go services will enable touchless transactions for refuelling, toll payments and purchasing on the go, among others. OTA updates will become popular, restricting unnecessary trips to service centres. Health and location related apps are expected to gain popularity, aiding family members to track the location and well-being of their loved ones. Recently, GM launched a smartphone-based app, Guardian, which uses phone sensors to detect a crash and inform emergency services. Other features of the app include location status and roadside assistance. Conclusion Digitalisation in cars will get a boost from COVID-19 with people embracing a digital life that promotes social distancing, safety, tracking and efficiency. Services and features enabling the above will see growing popularity among car-buyers. Digitalisation will also be supported by other factors like increasing screens in cars and increasing 5G network coverage. Make It A Champion Day!
Tags: 2019 Subaru Forester Touring, 2020 BMW iX3, 2020 Chevrolet Suburban, 2020 dodge charger, 2020 EQC, 2020 Ford Super Duty, 2020 Honda Pilot, 2020 Mercedes-Benz EQC
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