Honda Civic

SHOPSMART AUTOS – CUSTOMER INFORMATION – April 6, 2021

Written by admin on . Posted in Audi, Car Specials, Chevrolet, Dodge, Electric Vehicles, Honda, Hyundai, Mercedes-Benz, Nissan, SUV

Regardless of what is fact VS. what is fear, there are still A LOT of people who simply aren’t going to public places due to the COVID-19 (aka Coronavirus). It’s important for dealerships and local businesses alike to have messaging and plans in place to continue operations, while still staying safe and preventing the impact of this virus. It’s also important for your dealership to shift to where shoppers are spending their time, if it’s not on your lot. Below are tips on how to communicate any changes in your operations, ways to maximize the increase in social media usage from people staying home, and messaging ideas that can help drive sales.
Communicate Changes Around Your Daily Operations.
Be sure to over-communicate that your business is open or closed and let your community know you have a plan. If you’ve made changes to your daily operations, update your business hours on Google My Business, and update your business description to reflect any changes and updates such as:
  • What are your hours of operation?
  • If you are temporarily closing your store, what services are you still providing, and how can they get those done?
  • How can someone reach you?
  • Should they expect delays in response, service, etc?
Your website should also reflect this messaging. Update your Contact Us page, and create a blog article or website page with all the answers to how your business operations may be adjusting. Add an alert at the top of your website that links to this article, or adjust your homepage so that it is front and center. Lastly, don’t forget to update your phone’s automatic greeting. Let callers know immediately if you are open or closed and how they can do business with you.


Be Digitally Visible and Available.
As more consumers turn to the web and social media to pass the time, it’s important to have a strong digital presence. How can you provide your customers with an amazing car shopping experience, even if they don’t leave the house? Use live inventory ads or Facebook Marketplace listings to provide local shoppers with up-to-date vehicle information, amazing photos, and the latest pricing, all at the tip of their fingers. Next, be sure your Live Chat on your website is being managed around the clock to handle all inbound inquiries. Facebook Messenger is also a great way to communicate back-and-forth with prospects, perform video/virtual showings, send pictures of vehicles to consider, and set up in-home test drives. You can even promote that your Sales reps are available to Facetime, text—whatever it takes! Make it a champion day!

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Trackback from your site.

Comments (54)

Leave a comment

Save my name, email, and website in this browser for the next time I comment.

Shop Smart Autos is not responsible for any errors in price or vehicle information provided to us from our dealer partners. We take every precaution to ensure the information is accurate and correct. Any questions please contact the dealer.

More Links

Contact us

Shop Smart Autos Inc 66 West Flagler Street - Suite 900 Miami, FL 33130

Copyright © RBBP MARKETING LTD