SHOPSMART AUTOS – CUSTOMER INFORMATION – DECEMBER 24, 2021 -1
EV MAZDA CORPORATION The rear doors are rear-hinged, and Mazda is calling them “freestyle” doors, although it appears that as in other vehicles with this configuration the rear doors will need to be closed first. Rear occupants get power seat controls at the rear of the driver’s seat, Mazda says, and we’re curious how that works with kids. A 8.8-inch system allows buttons for climate functions but otherwise defers to a commander knob that navigates through menus, media, and apps, including Apple CarPlay and Android Auto—no touchscreen emphasis here, though. The shifter and commander control sit atop a “floating center console—really a console up on a pedestal, with additional storage underneath.Premium look and features
The look inside is a step up from the CX-30, with cork trim as a pleasing cabin contrast to a mixture of grayscale plastics, matte-metallic surfaces, and some glossier metallic trim. Mazda is offering a multi-tone premium exterior color option that helps make the MX-30’s roofline look more coupe-like, matching a dark-gray roof, silver rear pillar badge, and the rest of the car in Polymetal Gray, Ceramic Metallic, or Soul Red Crystal. Heated front seats, heated power-folding side mirrors, a power moonroof, an eight-way power driver seat, rear parking sensors, 18-inch aluminum wheels, and grille shutters are among the standard features, as well as a robust active-safety suite including active cruise control (with stop and go), blind-spot warning, cross-traffic monitoring, lane-keep assist, and a driver attention feature. The MX-30 with the Premium Plus package is $37,655 and adds Bose premium audio, a heated steering wheel, upgraded upholstery, front cross-traffic alerts, and steering assist for the blind-spot monitoring. There are four premium color options to drive up the cost another $495 to $995.
Helping with the reality of 100 miles
Although 100 miles is enough to cover most daily commutes plus unforeseen big-city errands, Mazda is showing plenty of awareness that people who drive this model will still want to take highway road trips without worrying about charging every hour. It’s wrapping in a $500 charging credit, via ChargePoint, but more importantly it’s launching a program called the MX-30 Elite Access Loaner Program, in which MX-30 owners get access to other Mazda models for 10 days a year for three years. That sounds a lot like the Flexible Mobility Program that BMW launched in 2014 for early BMW i3 buyers, when the i3 offered a range of less than 100 miles. Fiat Chrysler also had a similar program for the Fiat 500e. That was most of a decade ago. Are shoppers still interested in a premium-design electric car without a long range? Mazda says that the MX-30 will arrive at California dealerships in October. Other states will be added in 2022, and according to Mazda the headliner—the version with the rotary range extender that triggers Mazda fans at every turn—is still on the way. Really. Stay tuned as we hope to soon get some drive time in this very intriguing but perhaps fun fringe player in the U.S. green-vehicle market.
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